Cats have been part of internet culture for almost as long as we've had an internet.
They've become memes, reaction photos, viral videos, and accounts with millions of followers. We send them to our friends, save them to our phones, and somehow never get tired of watching a cat squeeze itself into a box half its size.
Our fascination with them has gotten big enough to leave our feeds entirely. There are documentaries and Netflix series about cats, entire corners of the internet dedicated to them, and famous cats with audiences bigger than most of us could ever imagine.
We understand the obsession. We built an entire foundation around one.
And maybe that obsession can be useful.
The internet rewards a good share. On Instagram, how often people send a post to someone else is one of the signals the platform uses to determine what content people may want to see more of.
Which means sending an adoptable cat to a friend can do more than make their day. It can give that post another opportunity to travel beyond the people who were already looking.
And that's where we think cat people have a little more power than we realize.
We're already sharing the funny ones. The dramatic ones. The ones sitting like humans. The ones who somehow ended up inside the kitchen cabinet.
Maybe every once in a while, we share the one looking for a home, too.
Follow your local shelter or rescue. Send an adoptable cat to the friend who keeps talking about getting one. Share the face that made you stop scrolling. It takes a few seconds, but it puts that cat in front of another person who might otherwise never have seen them.
Because the internet has never had a problem paying attention to cats.
Let's make some of that attention count.
